Nutri-Grain Redesign
Adobe Illustrator and InDesign
2024
Collaborative project with Dana Keselman and Odelia Lim
Tasked to redesign a series of 3 food packaging SKUs from the same brand product line to improve the target market engagement and visual brand messaging.
The group redesign focused on shifting the branding to becoming more child-focused and family-friendly to pull more attention to shelves compared to the competitors. The back of the redesigned package features an interactive cut-out character for children to create and take with them. All imagery on rebranded packaging was created by the group, with Odelia Lim creating the character illustrations.
